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Everybody on board!
Reality of media, advertising and marketing is changing every day with the millions of Tweets and websites coming up every day and millions of dollars migrating from traditional advertising to new media. And for a good reason. As customer habits and purchasing patterns are changing, so should your marketing, if you want to keep your [...]
Read PostTwitter Revolution
Are you still skeptical about this annoying birdy creature, which bombards internet with millions of seem-to-be-useless messages every minute? Think again! Even better, look at the news and power of Twitter in communication and organization of massive target audiences united by the same idea in Egypt, Tunisia, Bahrain, Iran and Libya. Same principles and ability to mobilize [...]
Read PostContent Is The King
Take a glossy magazine and flip through its pages. Now think about what you just did. You went through pages of paid advertising, worth tens to hundreds of thousands of dollars without paying much attention and focused on the header, article or picture that caught your eye and resonated with you. Same happens with the traditional TV [...]
Read PostBecome a power player
For all the advice about how to approach and attract influencers, I haven’t seen much written about how to actually become an influencer. It’s important, because once you’re seen as an influencer, you’re seen as an industry equal and a resource. You’re no longer perceived as a nuisance constantly broadcasting your own agenda, hoping others will [...]
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